By sidestepping the life issue, advocates are free to focus on conditioning our culture with the notion that abortion is a nothing more than a routine medical procedure, and that it is morally neutral -- even morally good.
Thus, while I was horrified, I was not surprised to see the approach one new Washington, DC-area abortion business is taking to the provision of pharmaceutical abortions. WaPo, March 30:
With its natural wood floors and plush upholstery, Carafem aims to feel more like a spa than a medical clinic. But the slick ads set to go up in Metro stations across the Washington region leave nothing to doubt: “Abortion. Yeah, we do that.”
The Maryland clinic, opening this week in Montgomery County’s tony Friendship Heights area, specializes in the abortion pill. The advertising reflects its unabashed approach — and a new push to de-stigmatize the nation’s most controversial medical procedure by talking about it openly and unapologetically.
[...] “It was important for us to try to present an upgraded, almost spa-like feel,” said Melissa S. Grant, vice president of health services for the clinic.
If the project is successful, Purdy says, he hopes to expand his model to other states.
“It’s fresh, it’s modern, it’s clean, it’s caring,” he said. “That’s the brand we’re trying to create.”
Carafem is planning to offer its modern, clean, caring baby-snuffing services for the bargain price of $400. It would be unfair for such a spa-like experience to be reserved only for the rich, though, so I'm sure Obamacare subsidies will be available in due time.