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July 20, 2004

New frontiers in outsourcing

File this under "things Tim would never have thought of in a million years":
 
PULL off Interstate 55 near Cape Girardeau, Mo., and into the drive-through lane of a McDonald's next to the highway and you'll get fast, friendly service, even though the person taking your order is not in the restaurant - or even in Missouri.

The order taker is in a call center in Colorado Springs, more than 900 miles away, connected to the customer and to the workers preparing the food by high-speed data lines. Even some restaurant jobs, it seems, are not immune to outsourcing.

The man who owns the Cape Girardeau restaurant, Shannon Y. Davis, has linked it and 3 other of his 12 McDonald's franchises to the Colorado call center, which is run by another McDonald's franchisee, Steven T. Bigari. And he did it for the same reasons that other business owners have embraced call centers: lower costs, greater speed and fewer mistakes.


Given that the customers don't realize what is going on, and that the quality of service has actually improved, this appears to be a good business decision.

(Credit: LibertyBlog and Outside The Beltway)

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