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April 18, 2005

Greedy Starbucks capitalists destroy the planet one Grande Latte at a time

From the WaPo, April 17:
Almost every morning for a decade, Roger Bratter has stopped at a Starbucks in Gaithersburg to sip a grande latte sans foam or a green tea and spend 20 peaceful minutes with the newspaper before heading to his auto repair shop.

Grabbing a cup at home, he said, just isn't the same.

"Our kid's got to go to school. My wife has to get to the Metro. I've got to get to work," Bratter, 54, said during a 7:30 a.m. visit last week. "If I have to make [coffee] and clean it up, it's just an extra stress factor."

Minutes earlier, at the same Starbucks on Quince Orchard Road, Steve Elgin, 41, pulled into the drive-through. A venti latte once or twice a week takes the edge off his one-hour commute between Frederick and Gaithersburg.

"It gives me something to do on [Interstate] 270," said Elgin, an executive in an insurance claims company.

The two men represent what one researcher says is evidence that the national craving for gourmet coffee may be adding mileage to the morning rush hour. And the numbers might be significant enough to complicate efforts to reduce traffic congestion, save fuel and reduce air pollution.

She calls it -- what else? -- the "Starbucks Effect."
The article goes on for 17 more paragraphs. Read on, if you feel you must.


Ray said...

What, Elgin doesn't think he has enough on his plate fighting DC's rush hour traffic, so he needs the added challenge of sipping Starbuck's on the way to work? My man! Way to multitask, dude! Just let me know when you're in the area so I can stay off the road.

Tim said...

What, you don't think that being hyperalert in DC's rush hour traffic is a good thing? ;-)

Ray said...

I'm thinking the coffee keeps him from using his cell phone and Blackberry. Plus he has to work in a shave.

I'll say this about traffic around here: We could use a lot more decaf drinkers on the road.