In the last few weeks, I've noticed that the stores in our area have been having trouble keeping Folgers instant coffee on the shelves. As much as I love ground coffee, I'm also exceedingly lazy, so I'm the ideal demographic for instant coffee. It's a problem, though, when the stores have absolutely nothing of my favorite brand. So... do I go with Taster's Choice (no, because in addition to being lazy, I'm also stingy) or with the mysterious Store Brand (maybe, but only because I have to have something).
I finally became intrigued enough about the empty shelves that I decided to test the power of the Internet as an investigation tool. I went to Google News, typed the word "Folgers" in the search box, and... what do you know? Something is up:
NEW ORLEANS (AP) — The Procter and Gamble Co. says its Folgers coffee plant in New Orleans is back in full operation.Well, okay, mystery solved. Now I know I have a personal stake in the recovery of New Orleans.
The plant was shut down by Hurricane Katrina and has slowly resume operations in the weeks since then. Coffee supplies to some stores have been disrupted, and the company had run a national television commercial campaign about the hurricane's impact.
P & G says the New Orleans plant is the largest coffee production plant in the United States.
Folgers says it has notified retailers that supply will return to normal by early December. More than 400 of the company's 554 employees in New Orleans are back at work.
Folgers says it remains strongly committed to New Orleans, where it has had a presence for more than 50 years.